Rudolph the Red-Nosed Reindeer song, Working as an Advertising Executive Robert May had a natural flair with words and was able to compose the Rudolph the red-nosed reindeer poem which was specifically designed to appeal to children.
It was commissioned by the Montgomery Ward department store who up to this time purchased third party colouring books to give away at Christmas, this idea was conceived as a cheaper "in-house" option!
This brilliant marketing ploy proved to be a massive success and approximately 2.5 million printed copies of the "Rudolph, the red-nosed reindeer" poems were given away in the first year of its publication!
In 1949 the singer Gene Autry recorded a musical version of Rudolph the Red-Nosed Reindeer with music composed by Johnny Marks. The recording sold 2.5 million copies during the Christmas week in 1949 and became number one in the music charts.
It was commissioned by the Montgomery Ward department store who up to this time purchased third party colouring books to give away at Christmas, this idea was conceived as a cheaper "in-house" option!
This brilliant marketing ploy proved to be a massive success and approximately 2.5 million printed copies of the "Rudolph, the red-nosed reindeer" poems were given away in the first year of its publication!
In 1949 the singer Gene Autry recorded a musical version of Rudolph the Red-Nosed Reindeer with music composed by Johnny Marks. The recording sold 2.5 million copies during the Christmas week in 1949 and became number one in the music charts.
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